Richard Hayhurst

Ola Björkman

Andrew Chatterton



Let ‘em know was founded by Ola Björkman 2013. Shortly thereafter, Richard Hayhurst joined and the team has served Swedish life science companies since spring 2014. Our third partner, Andrew Chatterton who specializes in tech joined the team in 2017.

The team

Our team consists of two experts with complimentary backgrounds, skills and experiences within life science and one expert in the tech sector.

Ola Björkman is an Associate Professor at Karolinska Institutet since 1985 with 13 year’s experience from the Pharmaceutical Industry. His extensive network within the life science community was built during almost 15 years of international marketing and concept development work in the interface between industry, academia and society. From 2001 – 2007 he was in charge of developing the life science-focused concept for Stockholm’s largest city development projects, Hagastaden. Subsequently, as CEO of Stockholm Uppsala Life Science, his mission was to raise the awareness globally of life science opportunities in the Stockholm-Uppsala region through international marketing.

Richard Hayhurst has unrivalled, more than 25 years’ expertise in life sciences PR in Europe. Richard is the founder in 1990 of Hayhurst Conington Cripps, that later became HCC Defacto PLC, the third largest biotech agency in Europe in 2003. He left De Facto in 2004 to found Hayhurst Media, with his wife Amanda. This company was acquired by Schwartz Communications in 2009. Richard was joint MD UK of Schwartz for two years until it was acquired by Publicis Groupe in September 2011. Richard was appointed MD of Publicis’s flagship PR brand MSL Health. He has now again formed his own company, Richard Hayhurst Associates. He has widespread experience in several sub-sectors including oncology, neuroscience and infectious diseases, working with therapeutic, diagnostic and medtech companies as well as biotech hubs, research centres and advocacy groups.

Andrew Chatterton is co-founder and Managing Director at Five Zero Communications a tech specialist comms agency. He has over 15 years experience helping tech firms of all sizes get in front of key market influencers, securing media coverage that positions clients as thought leaders and securing analyst briefings with the most influential analyst houses in the world. Before starting Five Zero Andrew was Head of Corporate B2B at leading London agency Storm Communications. Previously he had been Associate Director at tech specialist Spreckley and Head of B2B Technology at international agency Schwartz Communications. He is a specialist in helping international companies with little to no footprint in target markets, make an immediate impact and implementing communications strategy that works inline with business objectives and actually adds to the bottom line.

In the life sciences sector, Richard and Ola form the core team you will meet if you work with us, aided by other specialist associates from design, social media and event.

For our tech clients, Andrew with his team in UK is the expert and Ola is the contact person in the Nordics.

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